Michigan   Ohio State
Beat OSU button

Opposing sentiments are always
Right on the Button
Beat Michigan button
UM song megaphone

True fans surely did not need them, but paper megaphones supplied the words for all the favorite songs of each school
OSU song megaphone
O How I Hate Ohio State bumpersticker
Not exactly sticker shock
1969 OSU bumper sticker
Buck Off Woody bumpersticker
Fans Stick to their convictions in this rivalry
Ohio State Remember 24-12 bumperstiker
UM roadster bound for Columbus A stylish Michigan roadster heads for Colombus
A Buckeye vehicle gets a close inspection on arriving in Ann Arbor

OSU car in Ann Arbor
UM yell book

The Yell Book was essential reading for every turn of the last century fan
OSU somg book
Um_OSU matchbook
Even the Diamond Match Company noted the rivalry in 1934,
though this matchbook must have been for Ohio distribution..